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    <title>Betty Willder on Ariadne</title>
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      <title>Developing and Publicising a Workable Accessibility Strategy</title>
      <link>http://www.ariadne.ac.uk/issue/38/phipps/</link>
      <pubDate>Fri, 30 Jan 2004 00:00:00 +0000</pubDate>
      
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      <description>This article looks at the increasing need for developers of institutional and educational Web sites to develop and follow a strategy for ensuring optimal accessibility of online content. In particular the need is stressed for careful thought about the aims of such a strategy, and to ensure that the strategy meets a balance between ambition, legal responsibility and equitable access to learning and teaching. As an example, the need for a well written public online accessibility statement is discussed, not only as a demonstration of awareness and proactivity, but also as an important factor in its own right in optimising access.</description>
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