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    <title>Heleen Gierveld on Ariadne</title>
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      <title>Considering a Marketing and Communications Approach for an Institutional Repository</title>
      <link>http://www.ariadne.ac.uk/issue/49/gierveld/</link>
      <pubDate>Mon, 30 Oct 2006 00:00:00 +0000</pubDate>
      
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      <description>Institutional Repositories (IR) are a result of the vision to collect, secure, and provide access to scholarly publications in a novel, digital way, mostly initiated by the institutional library. Various factors have contributed to the emergence of these repositories, including technological innovations which allow a new form of collection management of a university&#39;s output, the desire to counteract the &#39;serials crisis&#39;, and the opportunity of promoting wide dissemination and quick access to publications.</description>
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