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    <title>Jon Pratty on Ariadne</title>
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      <title>24 Hour Museum: From Past to Future</title>
      <link>http://www.ariadne.ac.uk/issue/52/pratty/</link>
      <pubDate>Sun, 29 Jul 2007 23:00:00 +0000</pubDate>
      
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      <description>24 Hour Museum [1] is a successful and sustainable cultural Web site. Type the word &#39;museum&#39; into Google UK and up it pops as a top five search result. Unlike the other top sites, all national museums or galleries, 24HM&#39;s remit covers the whole country, in eclectic subject areas, reaching a wide variety of audiences with simple and accessible content.
In 2006 24HM reached ten million visits in the year. 2007 sees the site reaching a million visitors a month, from home to office, schoolroom to museum.</description>
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