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    <title>Liza Zamboglou on Ariadne</title>
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      <title>International UPA 2010 Conference User Experience Design for the World</title>
      <link>http://www.ariadne.ac.uk/issue/64/upa-2010-rpt/</link>
      <pubDate>Thu, 29 Jul 2010 23:00:00 +0000</pubDate>
      
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      <description>We were fortunate enough to attend the UPA 2010 International Conference [2] which was recently held in the Bayerischer Hof Hotel in Munich, a beautiful hotel which has accommodated numerous famous guests in the past ranging from Paris Hilton to the Dalai Lama. The conferences main focus this year was on how UX professionals can create great user experiences across different cultures. Over 700 people who work in the user experience field attended, with a more international crowd than ever, mainly due to the fact that it was the first UPA conference held outside North America.</description>
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