http://www.ariadne.ac.uk/authors/paul-gorman/ Recent content in Paul Gorman on Ariadne Hugo -- gohugo.io en-gb Fri, 09 Mar 2012 00:00:00 +0000 http://www.ariadne.ac.uk/issue/68/gorman/ Fri, 09 Mar 2012 00:00:00 +0000 http://www.ariadne.ac.uk/issue/68/gorman/ Second Life (SL) is a virtual world created and owned by a company called Linden Lab and was launched in 2003. By 2006, SL was increasingly visible in the UK media and by 2007 SL had secured over 600 mentions in UK newspapers and magazines [1]. However, media interest in SL evaporated rapidly with references to it dropping by more than 40% in 2008 and even further since. During this peak period SL attracted large investment in virtual land from multi-national corporations, businesses and also attracted significant interest from educational institutions.