Overview of content related to 'wellcome trust'
This page provides an overview of 1 article related to 'personalisation'. Note that filters may be applied to display a sub-set of articles in this category (see FAQs on filtering for usage tips). Select this link to remove all filters.
Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care (i.e. personalized medicine), television, and in both "business to business" and "business to consumer" settings. Web pages are personalized based on the characteristics (interests, social category, context, ...) of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences. (Excerpt from Wikipedia article: Personalisation)
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