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    <title>Techne Press on Ariadne</title>
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      <title>Considering a Marketing and Communications Approach for an Institutional Repository</title>
      <link>http://www.ariadne.ac.uk/issue/49/gierveld/</link>
      <pubDate>Mon, 30 Oct 2006 00:00:00 +0000</pubDate>
      
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      <description>Institutional Repositories (IR) are a result of the vision to collect, secure, and provide access to scholarly publications in a novel, digital way, mostly initiated by the institutional library. Various factors have contributed to the emergence of these repositories, including technological innovations which allow a new form of collection management of a university&#39;s output, the desire to counteract the &#39;serials crisis&#39;, and the opportunity of promoting wide dissemination and quick access to publications.</description>
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      <title>Heleen Gierveld</title>
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      <description>Heleen Gierveld holds a BA in Library Science (1986) and an MA in Information Sciences (2002), in which she focused on the digital developments and changes in the scholarly communication chain. Since 1990 she has been working in academic publishing and her marketing knowledge was built up through a degree in marketing as well as through working experience as a marketing manager and publisher for academic publishing houses. Heleen is the owner of Techne Press, a publishing house dedicated to the dissemination of scholarly work, either in traditional paper format as well as in more innovative ways, even open to open access publication models for institutions.</description>
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