Heleen Gierveld holds a BA in Library Science (1986) and an MA in Information Sciences (2002), in which she focused on the digital developments and changes in the scholarly communication chain. Since 1990 she has been working in academic publishing and her marketing knowledge was built up through a degree in marketing as well as through working experience as a marketing manager and publisher for academic publishing houses. Heleen is the owner of Techne Press, a publishing house dedicated to the dissemination of scholarly work, either in traditional paper format as well as in more innovative ways, even open to open access publication models for institutions. Furthermore, she works as a marketing and promotion consultant for the publishing and dissemination projects of research organisations.
This paper has evolved from material prepared when she gave a workshop to Dutch university librarians, in co-operation with SURF.