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This page provides an overview of 1 article related to 'crm'. Note that filters may be applied to display a sub-set of articles in this category (see FAQs on filtering for usage tips). Select this link to remove all filters.

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Customer relationship management (CRM) is a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes - principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. (Excerpt from Wikipedia article: Customer relationship management)

Key statistics

Metadata related to 'crm' (as derived from all content tagged with this term):

  • Number of articles referring to 'crm': 8 (0.5% of published articles)
  • Total references to 'crm' across all Ariadne articles: 15
  • Average number of references to 'crm' per Ariadne article: 1.88
  • Earliest Ariadne article referring to 'crm': 2000-09
  • Trending factor of 'crm': 0 (see FAQs on monitoring of trends)

See our 'crm' overview for more data and comparisons with other tags. For visualisations of metadata related to timelines, bands of recency, top authors, and and overall distribution of authors using this term, see our 'crm' usage charts. Usage chart icon

Top authors

Ariadne contributors most frequently referring to 'crm':

  1. rhiannon mcloughlin (see articles on this topic by this author)
  2. philip pothen (see articles on this topic by this author)
  3. lorcan dempsey (see articles on this topic by this author)
  4. paul watry (see articles on this topic by this author)
  5. mike lowndes (see articles on this topic by this author)

Note: Links to all articles by authors listed above set filters to display articles by each author in the overview below. Select this link to remove all filters.

Title Article summary Date

The National Centre for Text Mining: Aims and Objectives

Sophia Ananiadou, Julia Chruszcz, John Keane, John McNaught and Paul Watry describe NaCTeM's plans to provide text mining services for UK academics.

January 2005, issue42, feature article

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by Dr. Radut