Overview of content related to 'apple' http://www.ariadne.ac.uk/taxonomy/term/1419/all?article-type=&term=&organisation=&project=&author=lina%20coelho&issue= RSS feed with Ariadne content related to specified tag en Book Review: The Myths of Innovation http://www.ariadne.ac.uk/issue66/coelho-rvw <div class="field field-type-text field-field-teaser-article"> <div class="field-items"> <div class="field-item odd"> <p><a href="/issue66/coelho-rvw#author1">Lina Coelho</a> takes a look at Scott Berkun's challenging view of what innovation and creativity really mean.</p> </div> </div> </div> <p>The clue is in the title. This book sets out to dispel the myths about creativity and innovation which you have cherished so dearly. It tells you what 'not to do and what not to think' so that you can free yourself from common misguided notions on the subject. As a special bonus, this new paperback edition includes four new chapters which provide the practical tips you would need to help your ideas take off.</p> <p><a href="http://www.ariadne.ac.uk/issue66/coelho-rvw" target="_blank">read more</a></p> issue66 review lina coelho apple google microsoft university of washington bibliographic data internet explorer research search technology video Sun, 30 Jan 2011 00:00:00 +0000 editor 1615 at http://www.ariadne.ac.uk