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Tunes U was announced at Cupertino, California on May 30, 2007. The service was created to manage, distribute, and control access to educational audio and video content and PDF files for students within a college or university as well as the broader Internet. The member institutions are given their own iTunes U site that makes use of Apple's iTunes Store infrastructure. The online service is without cost to those uploading or downloading material. Content includes course lectures, language lessons, lab demonstrations, sports highlights and campus tours provided by qualifying two- and four-year accredited, degree-granting, public or private colleges and universities in the United States, Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and United Kingdom. An advantage iTunes U has over traditional podcasting tools is that access to content can be restricted because of the use of the iTunes infrastructure end-to-end. Authentication is handled by member college and university who prompts a visitor for information (like an account and password specific to that institution) and then passed a token onto the iTunes U site that contains the access level for that visitor. An example might be a class podcast that can only be accessed by students enrolled in the class. (Excerpt from Wikipedia article: iTunes U)