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Overview of content related to 'search engine optimisation'

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This page provides an overview of 9 articles related to 'search engine optimisation', listing most recently updated content first. Note that filters may be applied to display a sub-set of articles in this category (see FAQs on filtering for usage tips). Select this link to remove all filters.

 'Inspecting article' image: copyright, used under license from shutterstock.com
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence. (Excerpt from Wikipedia article: Search engine optimization)

Key statistics

Metadata related to 'search engine optimisation' (as derived from all content tagged with this term):

  • Number of articles referring to 'search engine optimisation': 9 (0.5% of published articles)
  • Total references to 'search engine optimisation' across all Ariadne articles: 14
  • Average number of references to 'search engine optimisation' per Ariadne article: 1.56
  • Earliest Ariadne article referring to 'search engine optimisation': 2005-07
  • Trending factor of 'search engine optimisation': 0 (see FAQs on monitoring of trends)

See our 'search engine optimisation' overview for more data and comparisons with other tags. For visualisations of metadata related to timelines, bands of recency, top authors, and and overall distribution of authors using this term, see our 'search engine optimisation' usage charts. Usage chart icon

Top authors

Ariadne contributors most frequently referring to 'search engine optimisation':

  1. scott turner (see articles on this topic by this author)
  2. john maccoll (see articles on this topic by this author)
  3. kirsty pitkin (see articles on this topic by this author)
  4. pete cliff (see articles on this topic by this author)
  5. joy palmer (see articles on this topic by this author)

Note: Links to all articles by authors listed above set filters to display articles by each author in the overview below. Select this link to remove all filters.

Titlesort icon Article summary Date

The Institutional Web Management Workshop (IWMW) 2012

Kirsty Pitkin reports on the 16th Institutional Web Management Workshop held at the University of Edinburgh's Appleton Tower between 18 - 20 July 2012.

July 2012, issue69, event report

Share. Collaborate. Innovate. Building an Organisational Approach to Web 2.0

Paul Bevan outlines the National Library of Wales' development of a strategic approach to meeting user needs in a post-Web 2.0 world.

October 2009, issue61, feature article

Search Engines: Google and Search: Some of the Latest Developments

Phil Bradley takes a look at some of the new developments at Google.

July 2005, issue44, regular column

Research Libraries and the Power of the Co-operative

John MacColl considers the 'co-operative imperative' upon research libraries, and describes the work which the former Research Libraries Group is undertaking as part of OCLC.

April 2008, issue55, feature article

Open Educational Resources Hack Day

Kirsty Pitkin reports on a two-day practical hack event focusing on Open Educational Resources (OER), held by DevCSI and JISC CETIS in Manchester on 31 March - 1 April 2011.

July 2011, issue67, event report

News and Events

Ariadne presents a brief summary of news and events.

October 2006, issue49, news and events

Case Studies in Web Sustainability

Scott Turner describes issues around making Web resources sustainable.

November 2012, issue70, feature article

Book Review: Website Optimization

Pete Cliff used to think 'Website Optimisation' simply meant compressing images and avoiding nested tables, but in this he book finds out how much more there is to it, even in the Age of Broadband.

October 2008, issue57, review

Archives 2.0: If We Build It, Will They Come?

Joy Palmer discusses some of the opportunities and tensions emerging around Archives 2.0, crowd-sourcing, and archival authority.

July 2009, issue60, feature article

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