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In this paper I have taken the conference theme and I will discuss the problems I see in meeting the challenge inherent in the conference strapline ‘D&T – A platform for Success’. I will not be referring to the subject as a whole but homing in on one aspect that I, and many others (e.g. Barlex & Rutland, 2003; 2004; Baynes, 2009; Nicholl, McLellen & Kotob, 2007; Welch, 2007) consider is very important – the activity of ‘designing’.
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