An Initial Model for Generative Design Research: Bringing together Generative Focus Group (GFG) and Experience Reflection Modelling (ERM)

Abstract

Understanding people’s experiences and the context of
use of a product at the earliest stages of the design
process has in the last decade become an important
aspect of both the design profession and design
education. Generative design research helps designers
understand user experiences, while also throwing light on
their current needs, preferences and future expectations.
In this paper, two complementary methods, namely the
Generative Focus Group (GFG) approach and Experience
Reflection Modelling (ERM), will be presented through a
research case focusing on the development of sustainable
design considerations in the areas of effective use of
resources, and product maintenance and repair. The first
method makes use of generative tools (i.e. diaries and
timelines) to gain feedback from a group of experienced
users. It facilitates group discussions and enables engaging
user participation to develop potential design directions. In
contrast, the second method utilizes a special toolkit of
abstract two- and three-dimensional product parts to
reveal the needs, preferences, and expectations of the
individual in a more in-depth manner, with the intention
being to further explore the insights and design directions
that emerged during the application of the first method.
This paper proposes an initial model that brings together
these two methods, incorporating generative tools and
techniques that are adaptable, participatory and engaging,
and discusses their implications for design education.