What stimulates the creative process?

  • Malcolm Joyce BNFL Research and Technology, Preston
  • Keith Franklin BNFL Research and Technology, Preston
  • Penny Neale BNFL Research and Technology, Preston
  • Steven Kyffin The Royal College of Art, Kensington Gore, London
  • Bernard Veronesi The Royal College of Art, Kensington Gore, London


A study has been carried out to explore the processes of creativity and innovation. This took the form of a three day workshop between scientists and designers. In particular, the study concentrated on the differences in approaches to idea generation between the backgrounds of science and art. The study has raised issues regarding the environments that are favourable for creativity, whether it is art or science-based. It has also indicated that conventional commercial modes employed to stimulate novelty, such as brainstorming, could be outmoded and restrictive. The study has identified gulfs between the areas of science and art in the techniques used for imagination; such as the tools and processes applied, which inspire the transfer of these techniques. In particular, the environment, and changes in this environment have been identified as important factors in the stimulation of ideas; this has implications for the present change culture strategies adopted by many commercial industries.

How to Cite
JOYCE, Malcolm et al. What stimulates the creative process?. Journal of Design & Technology Education, [S.l.], v. 3, n. 2, july 2009. ISSN 1360-1431. Available at: <https://www.ariadne.ac.uk/JDTE/article/view/481>. Date accessed: 23 oct. 2021.